**JOB SCOPE AND MAIN RESPONSIBILITIES**
The overall responsibility of the CRM Campaign Specialist is to support the programs that drive growth in new customer acquisition, customer retention and sales per customer, leading to improved customer lifetime value. By implementing omni-channel projects, using results to drive new initiatives and providing insightful recommendations, this position plays a pivotal role in continually improving the company’s sales and marketing results.
**AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES**
- Support direct marketing efforts, including circulation planning and implementation, to drive traffic and improve sales




- Drive company use of the rapidly evolving e-commerce techniques to improve customer integration and prospect identification
- Collaborate with wholesale and leased partners to develop cohesive marketing strategies to ensure consistent messaging across all channels
- Develop insights and strategies to measure, analyze and drive customer acquisition, retention and reactivation (expertise on Emarsys is a plus)
- Analyze performance and impact of Omni-channel marketing initiatives on both online and offline customer behavior
- Use marketing and sales analysis to improve results from company mailings, marketing programs, and sales initiatives
- Identify milestones in customer lifecycle and implement triggered sales & marketing events to improve the results at these milestones
- Ability to think strategically and creatively on how to leverage customer insights to develop unique multi-channel strategies in line with the luxury industry and company business objectives
- Ability to professionally present and articulate the business value of complicated analysis to a diverse group of users
- Coordinate with other departments regionally and globally to understand customer touch points and recommend improvements




- Devote special attention to understanding emerging marketing and sales technologies (such as social networking) and institute ways to integrate these methods into sales and profits as well as customer lifecycle improvements
- Customer Feedback/Survey Development
- Execute, promote and develop a set of WW survey, promote local ones, across channel to listen to the voice of customers in specific steps of the lifecycle and/or in occasion of experiences (i.e. when purchasing, experiencing a service, claims )
- Assess current survey practices/project and define steps for improvement/dismissal to suggest to World Wide