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**Position Snapshot**
- Nespresso Italy, **Milan headquarter **(Assago)
- **Marketing **Department
- **Permanent contract**:
- University degree in Marketing, Economics or equivalent
- Strong **analytical skills**:
- At least 2 years of experience in **CRM analytics**: customer data analysis; lifecycle activities based on CRM insights and knowledge; usage of CRM platforms, database analysis tools and campaign management (Excel, SPSS Modeler, SAP HANA, PowerBI, Adobe Campaign)
- Good presentation and communication skills
- Fluency in **Italian **and **English **is required.
**Position Summary**
Reporting to the Consumer Experience and Insights Manager,



you will be integraly dedicated to the management and analysis of all customers KPIs and behaviours. You will collaborate closely with the Insights, channels and the rest of the Marketing Department, analysing, studying and creating insights on our Active Base.
**A Day in the Life of Consumer Experience CRM Specialist**
- CRM analytics strategy, planning and implementation
- Ad hoc and recurring analysis on our Active base providing insights and proposals to better liase with our customers
- Post Evaluate internal activations deep diving the impact on customers’ behaviour and results versus the pre evaluation
- Forecast Customer KPIs proposing activities to catch opportunities
- Ensure Active Base data quality performing quality checks and customer account optimization
- Benchmark local performances with international best practices and local competitive performance;
- Provide recommendations to channels and Customer Care & Services for continuous improvement in the omni-channel consumer experience for existing members
- BI activities to retrieve complex mass of data.
**What will make you successful?**
- Creative and flexible mindset




- Ability to create insights and new ideas based on figures and behaviours
- Main Brand KPI knowledge
- Good business acumen and at ease with financial models: customer lifetime value, ROI
- Worked for a brand with FMCG mindset (e.g. innovation speed, high business sense)
- Able to work in complex data systems
- Ability to act independently.
We are Nestlé. We are the **Good food, Good life **company.
Good food, Good life is our promise, it is a daily commitment. It is only thanks to our people that we can make a difference and realize this belief: we call them **Good People **.
At Nestlé, we believe that recognition, inclusion and valorization of diversity can make us grow both as individuals and as a company. This is why we promote a work environment, a business culture and a leadership model that guarantee equal opportunities for everyone and at all organizational levels. We believe **diversity is a winning factor **and we always encourage our people to share ideas and collaborate.




Here at Nestlé you will also be able to be part of the **Emotional Communities **, groups of colleagues of different functions and seniorities who come together with the aim of spreading a corporate culture that allows everyone to freely express their passions and identities. **LGBT +, Gender Balance, Young, Disability, Volunteering, Green, Multiculturalism **are just some of the communities that you can be part of.
Diversity is a fact, inclusion is a choice and we have chosen to be inclusive.