**Position Snapshot**:
- Nestlé in Italy, Milan headquarters
- Permanent contract
- At least 5 years of experience in Marketing with at least 2 years in E-business managing a direct to consumer platforms.
- Previous experience in other Genetating Demand functions appreciated
- You will report to Nescafé Dolce Gusto Senior Brand Manager and E business Manager
- Proficiency in English and Italian
**Position Summary**:
Contribute to the definition and drive the implementation of the E-business strategy for the Brand, managing NDG digital assets (proprietary website; NDG App; Social platforms), leveraging on all the possible means (eg. e-content, promos, SEO, CRM; Loyalty program) to increase sales and margins.




You are a point of reference for the Local and Global NDG E commerce teams to accelerate the growth of the channel and keep on building the Brand loyalty
**A day in the life of E-Business Brand Manager Nescafé Dolce Gusto**:
- Establish and execute the E-Business plan for NESCAFÉ Dolce Gusto working alongside with NDG Senior Brand and E- business manager and Sales team to increase loyalty and conversion
- Contributes to the continuous improvement of the customer experience on NDG digital assets by implementing the global guidelines and developing local initiatives
- Work alongside with agencies and NDG GBU to shape NDG CRM & loyalty strategy, monitoring KPIs and taking actions to achieve the e-business objectives
- Analyze NDG Digital Assets metrics developing reports to track performance, customer behaviors, return on promo/investment and other key success indicators;
- Develop digital media campaigns and e-contents for e-retailer
- Efficiently manage the brand loyalty program (“PREMIO”)



increasing user’s base and engagement
**What will make you successful**:
- Good project management skills and ability to work with global functions
- Resiliance, flexibility, analitical mindset
- Ability to work under pressure