Create and improve promotional activities for retailers or end customers (sell in & sell out)
- Work alongside the Sales team to understand customers' needs and alongside other teams to implement developments projects.
- Cooperate to draw up and launch plans and promotional initiatives consistent with the Company's strategy and in liaison with Sales management.
- Analyse and manage customers 'portfolios.
- Collaborate to select new products according with European Marketing, that are in line with local market trends and targets.
- Monitor markets and competitors, understanding customer needs and new opportunities for increasing markets.
- Train Sales team and End Users Specialist on the new products.




- Support the Business Unit Manager to draw up the business plans to build the new products lines.
- Cooperate to write proposals for competitive positioning and pricing.
- Implement/respect Corporate's brand guidelines and work together with external agencies.
- Create and implement marketing and communication campaigns, offline or online. Carry out marketing initiatives cooperating with European marketing.
**Accountability**
- Ensure that the company's overall strategy is aligned with key customers and the annual key account plan.
- Ensure an optimal communication and relationship with all internal and external stakeholders
- Ensure that all commercialisation materials are presented in the best way to the customer and the end user.
- Achieve targets defined in OP plan, drive growth plans and identify new sales potentials.
**Competencies & Skills**
**Interpersonal skills**
- Negotiating skills as well as confident appearance
- High level of self-motivation and capable of raising enthusiasm in others
- High level of strategic and conceptual competence as well as organizational and communication skills
- Structured method of working
**Others skills**
- Fluent in spoken and written English




- Sound knowledge of MS Office
**Key Internal Relationships**
- Key Relationships with all levels within the Italian Organisation, in particular with the Sales & Marketing and CS teams.
- European marketing Team
- Demand team (CFL forecast)
**Key External Relationships**
- Collaboration with external agencies
**Requirements**:
Formal Qualifications:
Knowledge & Experience:
Bachelor's Degree in Business Studies (or similar) with a focus on Marketing
**We Don't Just Build The World, We Build Innovative Technology Too.**
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker.



Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
**Who We Are**
We're the World's largest tool company. We're industry visionaries. We're solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art "smart factory" products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
**Global Benefits & Perks**
You'll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
**What You'll Also Get**
Career Opportunity: Career paths aren't linear here.



Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
**Learning & Development**:
Our lifelong learning philosophy means you'll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
**Diverse & Inclusive Culture**:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that's how the best work gets done. You'll find we like to have fun here, too.
**Purpose-Driven Company**:
You'll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.