**Position Snapshot**
❖ Purina in Italy, Milan HQ (Assago)
❖ Nestlé welcomes people with disabilities
❖ Permanent contract
❖ 4+ years experience in eCommerce is required and prior experience in Direct-to-Consumer would be highly appreciated
❖ Fluent in Italian and English.
**Position Summary**
The development of the eCommerce Channel is a key growth driver for Purina.
We are looking for a qualified Direct To Consumer Manager to join our eCommerce team.
**A Day in the Life of the eCommerce and DTC Manager**:
- Plan, develop and guide the implementation of our Direct To Consumer Strategy in line with business objectives, ensuring a significant YoY growth;




- Define investments across all areas of digital marketing, monitor and analyze the effectiveness of advertising campaigns and optimize them to drive sales;
- Drive and coordinate internal and external resources to meet objectives & deadlines, among the most important:
a) Manage the fulfillment and IT partner, negotiate its partnership terms, design and execute the development pipeline and monitor their processes;
b) Work closely with our digital and marketing teams to improve the customer journey, develop loyalty campaigns and effectively gather and use CRM data;
c) Liaise with IT, Sales, Customer Service and legal teams
- Analyze customer data to identify sales trends, shape the business demand, optimize the store and spread insights within the organization;
- Optimize the customer journey based on analytical data and ensure conversion improvements on site;
- Implement customer loyalty strategies and loyalty programs;
- Manage the DTC P&L; in coordination with the Finance & Controlling team;
- Proactively engage with the international Direct To Consumer community to create synergies, share best-practices,



and drive the solution design guaranteeing coherence and full alignment with the overall IT architectural ecosystem and the international Direct To Consumer Strategy.
- Collect customer feedback to improve products and services.
**What will make you successful?**
We're looking for someone that has analytical and strategic skills, enjoys multitasking and focused on results. Someone entrepreneurial and passionate about eCommerce and its ecosystem
- Bachelor's degree preferably in business, marketing, or other related fields. A master's degree is a plus
- 4+ years of experience in e-commerce, especially in the management and implementation of website projects
- Excellent communication and relationship management abilities
- Familiar with web analytics tool, online advertising and CRM management
- Knowledge of administrative/accounting processes;
- Fluent in English.