**Position Snapshot**
- Nestlé in Italy, Milan HQ (Assago)
- Nestlé welcomes people with disabilities
- University Degree in Marketing or Economics
- Minimum 2 years’ experience in Marketing or Trade marketing roles
- Analytical skills and mindset and good knowledge of Excel, PowerPoint, Outlook and Digital skills
- Fluency in Italian and English is required.
**Position Summary**
You will be responsible for the development of Point of Sales activation guidelines, mechanics and tools in coherence with brand strategy, channel priorities and Shopper insights. You will ensure a flawless implementation through an effective internal and external coordination, execution monitoring and post evaluation.
**Key Outputs**:




- Develops the Annual Activation Guidelines by subchannel / segments identifying clear and detailed subchannels/segments, objectives and mechanics.
- Develops The Pos Materials and other Activation tools through effective coordination with marketing / sales / trade marketing/ purchasing department bringing Shopper relevant marketing initiatives to life in-store, in line with customer needs. Effectively and timely Manages the allocation to MDM.
- Establishes and manages expenses in accordance with the assigned Budget.
- Monitors effectiveness of POS activation trough constant monitoring of sell out reports.
**A Day in the Life of the Activation Specialist**:
- Nurture a deep understanding of customer needs and shopper behaviours, identifying key opportunities and issues, in constant collaboration with Sales, Marketing & Market Research Intelligence
- Develop and execute point of consumption activation mechanics and tools with the alignment of different functions in an end-to-end logic (Marketing, Sales, etc)
- Monitor and analyze sell-in and sell-out data in collaboration with MRI to understand and better design the activation strategy in the channel
- Monitor and manage Budget




- Work in partnership Sales, Marketing, Purchasing department.
**What will make you successful?**
- Result Focus with auto-organization skills & project management skills
- Capacity of dealing with complexity and Flexibility
- Passion, Curiosity and Empathy
- Proactivity & Attention to details
- Team player & Proactive cooperation
- Analytical skills and mindset and good knowledge of Excel, Power Point, Outlook and Digital skills.