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Product Marketing Manager WV826
Pubblicato il 24-01-2025 - Igenius in Milano

We are looking for a creative product marketing manager to highlight the best features of our products and to then build marketing campaigns for these. The product marketing manager will be responsible for researching market trends and working with various departments to successfully launch new products. You should also keep abreast of industry innovations and new marketing techniques.
To be successful as a product marketing manager, you must have excellent time management skills. A good product marketing manager will have excellent communication and interpersonal skills.
**Requirements**:
- A degree in marketing, advertising, or a related field;
- A minimum of 3 years' experience in a related role in B2B tech company;




- Excellent interpersonal and communication skills;
- Strong analytical skills, including A/B testing, web metrics, and sales metrics;
- A strong understanding and passion for all things digital marketing;
- Skilled at funnels optimization and conversion analysis;
- Strong copywriting skills;
- Attention to detail.
**What You Will Do**
- Becoming familiar with company products;
- Identifying key features in products that will appeal to customers;
- Working with the sales department to develop marketing campaigns for each feature/product;
- Researching trending keywords and marketing innovations;
- Planning product launches;
- Studying analytics relating to product campaigns;
- Managing paid search and social acquisition channels;
- Working through traditional marketing programs and campaigns;
- Testing incremental updates to impact the overall funnel;
- Identifying and developing channel opportunities;
- Owning and executing performance & affiliate marketing;
- Reporting, recommending and iterating on campaigns to drive increased ROI;
- Run AB / MVT experiments;
- Identify opportunities, threats and challenges in markets and act accordingly;




- Working closely with data, sales and product;
- Creating reports for key stakeholders.
**What Would Be Nice To Have**
- Experience coding with JS/HTML/CSS;
- Experience with Google & LinkedIn Ads;
**Who You Are**
- Passionate about startups
- Strong team player, enthusiastic, curious and talented at problem-solving, able to work independently and efficiently
- Creative and results-driven mindset
- Excellent communicator
- Fluent in English and eager to work in a multicultural, international environment
**Benefits**
- Paid Time Off
- Work From Home
- Training & Development
- Performance Bonus
- Stock Option Plan

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