Presentazione dell'azienda
Trussardi is a Milan based fashion & lifestyle brand with a strong heritage and a timeless, yet modern philosophy.
In line with the new direction of the Maison, Trussardi embraces and promotes a diverse mix of talents with social and environmental responsibilities at its core.
Descrizione del posto (Mansioni)
For our company we are currently looking for a talented, passionate and creative SOCIAL MEDIA MANAGER to join our Marketing team in Milan.
He/she will be responsible for the implementation of our global social media strategy and his/her main responsibilities will be:
- Definition of the global social media platform strategy to optimize performance across




existing platforms and identify opportunities in new platforms
- Development of the global social media content strategy and leadership of social
media content briefs
- Definition of social media follower acquisition, visibility and engagement strategy.
- Regular reporting and analysis of social media performance across all platforms
- Ideation and project management for all special activations on social media (e.g.
filters,
livestream, etc)
- Ongoing management of the global social media editorial calendar across all
platforms, including China
- Publishing and monitoring of all social media posts across all platforms (excluding
China)
- Coordination and follow-up of all China social media content and activations, being the
central point of contact between the HQ teams and the local marketing team.
- Community management on all Trussardi social media accounts (excluding China)
- Support on all social media-related requests from all internal and external stakeholders
- Collaboration with content project manager to prepare social media guidelines to be
integrated into seasonal content packs
- Strategy and media planning for all paid social media campaigns
- Agency coordination including briefing,



asset and copies deliveries, ad tracking,
approval of previews
- Social media partner relationship management, including ongoing discussions to keep
abreast of new platforms, new offers and new functionalities.
- Global plan coordination and operational support for local teams' paid social plans
Profilo
Experience in luxury, fashion, beauty or lifestyle industries in Social Media Department
At least 3 years' experience preferably in Marketing department of international company
Deep understanding of the social media landscape, functionalities and trends
Hands-on knowledge of Facebook Business Manager and Ads Manager; Google My Business;
and social media analysis and publishing tools such as Sprinklr or Hootsuite
Strong grasp of Asia/China social media platforms, including major players and up-and-coming
platforms
Fluency in English mandatory
Soft Skills
Entrepreneurial, "can do" attitude and goal oriented




Strong sense of accountability & personal commitment
Proactive & flexible problem solver,
"Thinking out of the box" attitude
Teambuilder
Open minded and inclusive.
Active builder of constructive relationships.
Passion for fashion and product sensitivity
High sensitivity to customer experience and loyalty
Interests for Culture, Arts, Design will be considered a plus
Young mindset